Efficient and Privacy-Preserving Ad Conversion for V2X-Assisted Proximity Marketing.
Dongxiao LiuJianbing NiHongwei LiXiaodong LinXuemin ShenPublished in: MASS (2018)
Keyphrases
- privacy preserving
- privacy preserving data mining
- privacy preservation
- sensitive information
- vertically partitioned data
- record linkage
- data transformation
- privacy issues
- privacy protection
- naive bayesian classification
- multi party
- data perturbation
- preserving privacy
- private data
- data privacy
- private information
- scalar product
- partitioned data
- social media
- data sets
- privacy preserving association rule mining
- privacy concerns
- databases