Storytelling in online shops: the impacts on explicit and implicit user experience, brand perceptions and behavioral intention.
Evmorfia KarampourniotiKlaus-Peter WiedmannPublished in: Internet Res. (2022)
Keyphrases
- user experience
- mobile services
- user perceptions
- behavioral intention
- online advertising
- end users
- user behavior
- user interaction
- user interface
- online learning
- mobile applications
- user engagement
- perceived usefulness
- website design
- attitudes toward
- user acceptance
- theory of planned behavior
- online communities
- online environment