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Analysis of the Effect of Gamification Implementation on Customer Loyalty in Online Travel Agency (OTA) Mobile Applications.

Muhammad WildanRatu Annisa GandasariBening Insaniyah Al-AbdillahWiza Teguh
Published in: ICIMTech (2023)
Keyphrases
  • mobile applications
  • case study
  • mobile devices
  • decision making
  • context aware
  • user experience