Social Media as Persuasive Technology for Business in Malaysia.
Shahizan HassanNorshuhada ShiratuddinSobihatun Nur Abd SalamPublished in: Int. J. E Bus. Res. (2015)
Keyphrases
- social media
- crisis management
- business environment
- information systems
- big data
- social networks
- data mining
- data processing
- web technologies
- cost effective
- case study
- business world
- business models
- rapid development
- internet and the world wide web
- business applications
- business processes
- decision making
- internet enabled
- strategic management
- business process management
- business intelligence
- management information systems
- business rules
- user generated content
- business process
- technology adoption
- financial services
- manufacturing companies
- supply chain
- competitive advantage
- technical infrastructure
- key technologies