Self- and Social Motivation to Interact with a Brand on Facebook: The Moderating Roles of Self-Expression and Brand Engagement in a Student Sample.
Taemin KimOkhyun KimPublished in: Cyberpsychology Behav. Soc. Netw. (2016)
Keyphrases
- social media
- social networks
- learning environment
- social interaction
- social networking
- brand image
- social relationships
- social networking sites
- social network sites
- student engagement
- social roles
- student learning
- online social networks
- peer interaction
- online course
- knowledge sharing
- student motivation
- social communities
- young adults
- e learning