Tractable Equilibria in Sponsored Search with Endogenous Budgets.
Dragos Florin CiocanKrishnamurthy IyerPublished in: Oper. Res. (2021)
Keyphrases
- sponsored search
- click prediction
- budget constraints
- search engine
- online advertising
- sponsored search auctions
- computational advertising
- click through rate
- user experience
- user behavior
- web search
- click models
- search behavior
- game theory
- web search engines
- np complete
- np hard
- contextual advertising
- search advertising
- data mining