Should Buyers Try to Shape IT-Markets Through Non-Market (Collective) Action? - Antecedents of a Transaction Cost Theory of Network Effects.
Kai ReimersMingzhi LiPublished in: Diffusion and Adoption of Networked Information Technologies (2003)
Keyphrases
- network effects
- electronic markets
- transaction cost economics
- transaction costs
- search costs
- electronic commerce
- digital goods
- pricing strategies
- information goods
- market equilibrium
- market share
- electronic marketplaces
- business models
- switching costs
- stock exchange
- key factors
- social networks
- online markets
- social influence
- technology adoption
- multi agent
- supply chain
- case study