Empirical investigation on factors influencing the behavioral intention to use Facebook.
Norazah Mohd SukiThurasamy RamayahKee Ker LyPublished in: Univers. Access Inf. Soc. (2012)
Keyphrases
- factors influencing
- behavioral intention
- factors affecting
- perceived usefulness
- technology acceptance
- technology adoption
- social media
- social networks
- social networking
- online social networks
- empirically tested
- factors that affect
- mobile services
- technology acceptance model
- attitudes toward
- structural equation modeling
- social influence
- privacy concerns
- independent variables
- online environment
- context aware
- mobile devices