The marketing of internal business information services.
Penelope A. Yates-MercerYvonne F. StewardPublished in: J. Inf. Sci. (1991)
Keyphrases
- information services
- telecommunications industry
- customer relationship management
- decision making
- consumer behavior
- data mining
- direct marketing
- cross selling
- online marketing
- return on investment
- mobile services
- small and medium sized
- business processes
- small businesses
- customer support
- financial services
- internet marketing
- customer retention
- information management
- tourism industry
- customer behavior
- social media
- electronic commerce
- website
- customer service
- information systems
- business managers
- business intelligence
- marketing campaigns
- data mining applications
- customer data
- business decisions
- knowledge management
- information resources
- internal and external
- high tech
- metadata
- information providers
- international business