Balancing Innovation and Ethics in AI- and Big Data-Driven Marketing.
Norita B. AhmadSabir HaquePublished in: Computer (2024)
Keyphrases
- big data
- social media
- high tech
- predictive modeling
- artificial intelligence
- cloud computing
- data analysis
- data management
- big data analytics
- data visualization
- expert systems
- small and medium sized
- business intelligence
- case study
- unstructured data
- high volume
- data processing
- massive data
- vast amounts of data
- data mining
- knowledge discovery
- data intensive
- case based reasoning
- data science
- massive datasets
- machine learning
- data warehousing
- information processing
- decision making
- ethical issues
- decision support
- knowledge management
- management system
- social networks
- health informatics
- data sets