You Recommend, I Buy: How and Why People Engage in Instant Messaging Based Social Commerce.
Hancheng CaoZhilong ChenMengjie ChengShuling ZhaoTao WangYong LiPublished in: Proc. ACM Hum. Comput. Interact. (2021)
Keyphrases
- instant messaging
- social commerce
- business models
- cloud computing
- social web
- distance education
- chat conversations
- text messaging
- communication technologies
- data collection
- business processes
- special issue
- social networking sites
- electronic commerce
- social media
- computer mediated communication
- data management
- data analysis
- semantic web technologies
- database
- life cycle
- case study