Towards trust and reputation for e-commerce in collectivist rural Africa.
Donovan IsherwoodMarijke CoetzeeJan H. P. EloffPublished in: HAISA (2012)
Keyphrases
- reputation models
- rural areas
- trust relationships
- developing countries
- trust model
- trust evaluation
- reputation systems
- information and communication technologies
- trust and reputation models
- urban areas
- electronic marketplaces
- trust management
- countermeasures
- south africa
- electronic commerce
- small businesses
- reputation management
- reputation information
- solar energy
- climate change
- information systems
- internet access
- information technology