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The Effect of Consumer Anti-Advertising Behaviors to Media Platform Competition.
Lei Yan
Shu-e Mei
Weijun Zhong
Published in:
EBIMCS (2018)
Keyphrases
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multimedia
internet advertising
consumer behavior
competitive market
human behavior
online advertising
behavior analysis
real time
data sets
information systems
multimedia data
digital media
online shopping
cross media
purchase behavior