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The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement.
Do-Hyung Park
Jumin Lee
Ingoo Han
Published in:
Int. J. Electron. Commer. (2007)
Keyphrases
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consumer reviews
online consumer
online shopping
behavioral intention
information sources
online stores
technology acceptance
independent variables
product reviews
consumer trust
factors influencing
social media
information systems
service quality
factors affecting
data mining
perceived risk