Marketing Campaigns in Twitter Using a Pattern Based Diffusion Policy.

Eleanna Kafeza Christos Makris Pantelis Vikatos

Published in: BigData Congress (2016)

Keyphrases

marketing campaigns
information diffusion
viral marketing
social media
diffusion process
online social networks
anisotropic diffusion
social networks
data mining
information systems
information flow
fraud detection
marketing strategies
decision makers