When Less is More: Effect of Group Size on Profit of Online Advertising Communities.

Peihu Zhu Weiwei Deng

Published in: PACIS (2018)

Keyphrases

online advertising
user behavior
user experience
social networks
display advertising
decision making
long tail
advertising campaigns
social groups
homogeneous groups
behavioral targeting
expert systems
information retrieval systems
community structure
group members
search advertising