Young adult consumers' involvement in branded smartphone based service apps.
Juhi Gahlot SarkarAbhigyan SarkarPublished in: Inf. Technol. People (2019)
Keyphrases
- mobile applications
- service offerings
- web services
- management system
- android application
- mobile devices
- android platform
- service providers
- online shopping
- service oriented
- daily life
- product information
- service composition
- mobile services
- service quality
- customer service
- online stores
- purchase decision
- end users
- decision making
- semantic web services
- neural network
- heavy traffic
- m learning
- information services
- context aware
- marketing campaigns
- processor sharing
- young adults
- case study
- online consumer reviews
- information systems