Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR).
Jung-Hwan KimMinjeong KimMinjung ParkJungmin YooPublished in: Telematics Informatics (2023)
Keyphrases
- virtual reality
- augmented reality
- virtual environment
- collaborative virtual environments
- virtual objects
- virtual world
- virtual reality technology
- computer graphics
- mixed reality
- online shopping
- virtual space
- virtual museum
- mobile augmented reality
- markerless
- virtual humans
- virtual reality environments
- immersive environments
- three dimensional
- multi sensory
- interactive virtual
- multi user
- computer animation
- camera tracking
- promising experimental results demonstrate
- real scenes
- online stores
- fiducial markers
- customer satisfaction
- photorealistic
- tangible user interface
- virtual training
- force feedback
- mobile robot