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Investigating how the mobile app users' past purchase experience affects app download behaviour: the role of immersion and abstention.
Jungmin Son
Junseop Lee
Published in:
Int. J. Mob. Commun. (2020)
Keyphrases
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mobile apps
mobile applications
user experience
smart phones
mobile devices
business models
m learning
analytic tools
electronic commerce
user interaction
end users
user interface
real world
life cycle
mobile phone
coverage includes
mobile learning
database systems
web services
search engine