Opening Personalization to Partners: An Architecture of Participation for Websites.
Cristóbal ArellanoOscar DíazJon IturriozPublished in: ICWE (2012)
Keyphrases
- website
- clickstream data
- web personalization
- cooperative
- decision making
- web pages
- recommender systems
- user participation
- user modeling
- online communities
- individual user
- user profiling
- internet users
- neural network
- user model
- collaborative filtering
- user centric
- web server
- united states
- user preferences
- user profiles
- web navigation
- personalized web search
- customer retention