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Joint Optimization of Ad Ranking and Creative Selection.

Kaiyi LinXiang ZhangFeng LiPengjie WangQingqing LongHongbo DengJian XuBo Zheng
Published in: SIGIR (2022)
Keyphrases
  • joint optimization
  • click prediction
  • web search
  • ranking algorithm
  • sparse representation
  • selection algorithm
  • data sets
  • similarity measure