Knapsack-based reverse influence maximization for target marketing in social networks.
Ashis TalukderChoong Seon HongPublished in: SAC (2019)
Keyphrases
- influence maximization
- viral marketing
- social networks
- online social networks
- information propagation
- greedy algorithm
- diffusion models
- influence propagation
- information diffusion
- social media
- social network analysis
- social interaction
- knapsack problem
- social influence
- diffusion model
- upper bound
- social relationships
- communication networks
- information flow
- social networking
- dynamic programming
- social behavior
- online communities
- lower bound
- optimal solution
- objective function