Impact of Facebook and Newspaper Advertising on Sales: A Comparative Study of Online and Print Media.
Yushan LinZubair AhmadWasswa ShafikSaima K. KhosaZahra AlmaspoorHassan AlsuhabiFaheem AbbasPublished in: Comput. Intell. Neurosci. (2021)
Keyphrases
- online advertising
- social networking sites
- online learning
- social networks
- advertising campaigns
- internet advertising
- online communication
- online social
- social networking
- online social networks
- social media
- multimedia
- social relationships
- social networking services
- multimedia data
- young adults
- real time
- social networking websites
- online communities
- comparative study
- cross media
- internet enabled