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An Exploratory Study on Mongolian Women Consumer Behavior toward Purchasing Luxury Fashion Brands.
Ya-Wen Yu
Shao-Chun Chiu
Chen-Yu Chen
Bolortuya Odser
Published in:
IMIS (2015)
Keyphrases
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consumer behavior
purchasing behavior
online shopping
marketing strategies
information technology
customer satisfaction
case study
user centric
text mining
web mining