Online Reviews as Marketing placebo? First Insights from Neuro-is utilising fNIRS.

Nadine R. Gier Jacqueline Kurz Peter Kenning

Published in: ECIS (2020)

Keyphrases

online reviews
electronic word of mouth
sentiment analysis
opinion mining
data mining
online consumer reviews
success stories
sentiment classification
website
social media
neural network
marketing strategies
knowledge base
knowledge representation
natural language processing
product reviews