Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review.
Yogesh K. DwivediElvira IsmagilovaNripendra P. RanaRamakrishnan RamanPublished in: Inf. Syst. Frontiers (2023)
Keyphrases
- literature review
- electronic commerce
- information systems
- current issues
- business processes
- social media
- internet enabled
- data mining
- business organizations
- business process
- decision making
- electronic business
- big data
- business models
- electronic data interchange
- business applications
- business intelligence
- case study
- fuzzy theory
- knowledge management
- information technology
- data quality
- social context
- context aware
- business activities
- real world