Social media analytics for competitive advantage.
William RibarskyDerek Xiaoyu WangWenwen DouPublished in: Comput. Graph. (2014)
Keyphrases
- competitive advantage
- social media
- business analytics
- big data
- business processes
- knowledge management
- big data analytics
- business information
- social networks
- social networking
- customer relationship management
- market competition
- competitive environment
- user generated content
- strategic advantage
- social media data
- service quality
- real time
- learning analytics
- artificial intelligence
- financial services
- market share
- business intelligence
- software development
- information technology
- data sets