SoCoMo Marketing for Travel and Tourism.
Dimitrios BuhalisMarie-Kristin FoerstePublished in: ENTER (2014)
Keyphrases
- knowledge base
- tourism industry
- travel information
- travel planning
- mobile payment
- electronic commerce
- website
- data mining
- decision making
- social media
- long term
- short and long term
- complex networks
- mobile services
- search tasks
- data mining technology
- predictive modeling
- marketing strategies
- online marketing
- location based services
- database
- mobile advertising
- database marketing
- consumer behavior
- customer support
- viral marketing
- customer behavior
- web services
- databases
- data sets