Examining the antecedents of persuasive eWOM messages in social media.
Shasha TengKok Wei KhongWei Wei GohAlain Yee-Loong ChongPublished in: Online Inf. Rev. (2014)
Keyphrases
- social media
- electronic word of mouth
- short messages
- social network sites
- social networking
- positive or negative
- social media data
- big data
- social interaction
- user generated content
- social networks
- information diffusion
- online reviews
- text messages
- online social networks
- attitudes toward
- service quality
- online discussion
- real world events
- social media platforms