Why Firms Use Social Media: An Absorptive Capacity Perspective.
Monica HuDaniel SchlagweinPublished in: ECIS (2013)
Keyphrases
- absorptive capacity
- social media
- external information
- competitive advantage
- organizational learning
- technology adoption
- enterprise resource planning
- social networks
- big data
- information systems
- social networking
- knowledge management
- information technology
- human interaction
- knowledge sharing
- online social networks
- online communities
- health care
- factors that influence
- case study
- databases