Is Eco-friendliness Driving Customer Product Choice in Technology Markets?
Ulla A. SaariSaku J. MäkinenRupert J. BaumgartnerPublished in: ICE/ITMC (2016)
Keyphrases
- customer base
- electronic commerce
- life cycle
- customer requirements
- data processing
- customer behavior
- lifecycle management
- consumer products
- product information
- customer demand
- market share
- market conditions
- case study
- web services
- network effects
- customer relationship management
- knowledge management
- software vendors
- early adopters