Attitude contagion in consumer opinion platforms: posters and lurkers.
Boris BartikowskiGianfranco WalshPublished in: Electron. Mark. (2014)
Keyphrases
- online communities
- social influence
- information diffusion
- behavioral intention
- technology acceptance
- social networks
- virtual communities
- purchase intention
- consumer reviews
- content analysis
- online learning communities
- social media
- social networking
- attitudes toward
- sentiment analysis
- interaction analysis
- electronic commerce
- positive or negative
- diffusion process
- learning design
- personality traits
- online learning