Effects of Prior Experience and Individual Differences on Perceived Risk of Online Shoppers: A Preliminary Study.
Isaac J. GabrielEaswar A. NyshadhamPublished in: AMCIS (2008)
Keyphrases
- learning styles
- statistically significant
- individual differences
- learning outcomes
- working memory capacity
- cognitive style
- online shopping
- online shoppers
- perceived risk
- negative impact
- cognitive load
- customer satisfaction
- information systems
- social networks
- personal information
- user satisfaction
- electronic commerce