Managing social adoption and technology adaption in longitudinal studies of mobile media applications.
Bram LievensNatasa Milic-FraylingValentine LerougeJo PiersonGerard OleksikRachel JonesJamie CostelloPublished in: MUM (2010)
Keyphrases
- mobile technologies
- technology adoption
- digital media
- innovation diffusion theory
- text messaging
- technological innovations
- multimedia
- mobile devices
- case study
- intelligent mobile
- social networks
- mobile phone
- key findings
- communication technologies
- streaming video
- widespread adoption
- rapid development
- information systems
- social interaction
- instant messaging
- mobile applications
- social influence
- social media
- radio frequency identification rfid
- multimedia technology
- information technology
- mobile users
- internet technology
- multimedia content
- mobile learning
- e government
- social structures
- media rich
- learning community