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Seeing is Believing: Exploring the Influence Mechanism of Previews on Online Video Courses Purchase via Intrinsic and Extrinsic Cues.
Xi Zhang
Xiaopei Liu
Yi Zhang
Bo Jin
Published in:
IEEE Trans. Engineering Management (2024)
Keyphrases
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online video
computer science
low level
user interaction
electronic commerce
video sharing
higher education
data sets
neural network
e learning
prior knowledge
computational model
decision process
visual cues
factors influencing
selection mechanism