Analytics and Personalizing Moments that Matter to Customers: New Realm of Customer Centricity.
Hossein AbdollahnejadbaroughPallav ChhaochhriaYanai S. GolanyShashi MittalPublished in: INFORMS J. Appl. Anal. (2020)
Keyphrases
- customer satisfaction
- customer service
- customer behavior
- customer data
- customer relationship management
- marketing strategies
- potential customers
- customer preferences
- call center
- direct marketing
- customer segmentation
- data mining
- customer requirements
- retail banking
- customer support
- customer base
- learning analytics
- customer orders
- granular computing
- customer demand
- software vendors
- business intelligence
- banking industry
- service times
- limited capacity
- arrival process
- big data
- data management
- data mining methods
- case study
- banking services
- web search
- online stores
- transactional data
- service quality
- data analysis
- market segments
- electronic commerce
- credit card
- service requirements
- commercial banks
- cloud computing
- customer retention
- purchasing behavior
- consumer behavior
- competitive advantage
- behavior patterns
- business decisions
- supply chain
- marketing campaigns