The antecedents and consequences of the perceived positive eWOM review credibility.

Wen-Hai Chih Li-Chun Hsu Jaime Ortiz

Published in: Ind. Manag. Data Syst. (2020)

Keyphrases

positively correlated
positive and negative
positive effects
service quality
likert scale
case study
user satisfaction
positive or negative
online reviews
website
decision rules
perceived usefulness
technology acceptance
electronic word of mouth