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Game advertising: a conceptual framework and exploration of advertising prevalence.
Martin Williamson Smith
Wei Sun
John Sutherland
Bobby Mackie
Published in:
Comput. Games J. (2014)
Keyphrases
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conceptual framework
online advertising
theoretical framework
agent negotiation
internet advertising
computer games
video games
sharing platform
game theory
conceptual model
nash equilibrium
educational games
virtual world