Ancillary Services in Targeted Advertising: From Prediction to Prescription.
Alison BorensteinAnkit MangalGeorgia PerakisStefan PoninghausDivya SinghviOmar Skali LamiJiong Wei LuaPublished in: Manuf. Serv. Oper. Manag. (2023)
Keyphrases
- targeted advertising
- prediction accuracy
- web services
- context aware
- service oriented
- prediction model
- service discovery
- prediction error
- ubiquitous computing
- information services
- service composition
- end users
- service providers
- location aware
- information society
- data sets
- agent technology
- multi agent systems
- web technologies
- user centric
- service delivery
- genetic algorithm