The hidden value of sporadic customers in e-retailing: An empirical investigation.
Luiz Antonio JoiaPaulo Sergio SanzPublished in: Internet Res. (2005)
Keyphrases
- marketing strategies
- customer behavior
- customer service
- service providers
- electronic commerce
- customer satisfaction
- information disclosure
- homeland security
- call center
- information systems
- high confidence
- artificial intelligence
- databases
- machine learning
- cost efficient
- service systems
- potential customers
- business opportunities
- customer preferences