User generated content in destination marketing organisations' websites.
Begoña Betancor GarcíaAntonio Ocón CarrerasEnrique Rubio RoyoPublished in: Int. J. Web Based Communities (2012)
Keyphrases
- user generated content
- social media
- website
- user generated
- potential customers
- search engine marketing
- online marketing
- internet users
- user comments
- internet marketing
- social networking websites
- web forums
- social networking
- shortest path
- web content
- decision making
- social networks
- social networking sites
- south africa
- data mining
- recommender systems
- social media content
- user contributed
- online social media
- online social
- knowledge management
- user communities
- customer relationship management
- end users
- information technology
- consumer behavior
- marketing strategies
- online social networks