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The effect of product review balance and volume on online Shoppers' risk perception and purchase intention.
Jing Yang
Rathindra Sarathy
JinKyu Lee
Published in:
Decis. Support Syst. (2016)
Keyphrases
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online shopping
purchase intention
online shoppers
product reviews
customer satisfaction
service quality
sentiment analysis
opinion mining
online stores
personal information
product quality
natural language processing
user centric
survey data
online retailers