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Effects of branded e-stickers on purchase intentions: The perspective of social capital theory.

Ya-Ching Lee
Published in: Telematics Informatics (2017)
Keyphrases
  • social capital
  • sound theoretical
  • human capital
  • critical mass
  • information systems
  • theoretical framework
  • information flow
  • anecdotal evidence
  • information technology
  • recent advances
  • business process