Effects of search engine advertising on user clicks, conversions, and basket choice.

Patrick Winter Paul Alpar

Published in: Electron. Mark. (2020)

Keyphrases

user clicks
search engine
sponsored search
web search
user behavior
online advertising
search result
click models
search advertising
web search engines
information retrieval
user feedback
keywords
user queries
user activity
click logs
search queries
user experience
learning algorithm