Does big data analytics influence frontline employees in services marketing?
Saradhi MotamarriShahriar AkterVenkata YanamandramPublished in: Bus. Process. Manag. J. (2017)
Keyphrases
- big data analytics
- social media
- big data
- web services
- online marketing
- service providers
- information technology
- customer support
- customer service
- context aware
- service oriented
- potential customers
- viral marketing
- data sets
- decision making
- data mining
- mobile services
- mobile payment
- website
- end users
- tourism industry
- financial services
- e learning
- customer behavior
- marketing campaigns
- service delivery
- social networks
- social influence
- decision makers
- databases