Relationships among community interaction characteristics, perceived benefits, community commitment, and oppositional brand loyalty in online brand communities.
Ying-Feng KuoLien-Hui FengPublished in: Int. J. Inf. Manag. (2013)
Keyphrases
- online communities
- virtual communities
- community members
- community structure
- web communities
- learning community
- community detection
- social support
- online learning
- online social
- social groups
- social networks
- social influence
- user interaction
- overlapping communities
- social communities
- social roles
- social network sites
- collective knowledge
- social capital
- content analysis
- knowledge sharing
- website