Estimating Google's search engine ranking function from a search engine optimization perspective.
Cheng-Jye LuhSheng-An YangTing-Li Dean HuangPublished in: Online Inf. Rev. (2016)
Keyphrases
- ranking functions
- search engine
- search engine optimization
- web search engines
- seo made simple
- web search
- major search engines
- learning to rank
- page rank
- ranking scheme
- search queries
- ranking algorithm
- query logs
- search result
- internet marketing
- information retrieval
- user queries
- pay per click
- clickthrough data
- ranking svm
- document retrieval
- web pages
- internet search engines
- supervised learning
- search engine marketing
- keyword search
- digital libraries
- web spam
- data mining
- keywords
- commercial search engines
- business owners