A Methodology for Detecting the Change of Customer Behavior based on Association Rule Mining.
Hee-Seok SongSoung KimJae-Kyeong KimPublished in: PACIS (2001)
Keyphrases
- association rule mining
- association rules
- data mining
- association rule discovery
- association rule mining algorithm
- frequent itemsets
- mining algorithm
- data mining techniques
- association mining
- itemsets
- discovered association rules
- pattern discovery
- mining association rules
- knowledge discovery
- frequent itemset mining
- associative classification
- frequent subtree mining
- rule mining
- interestingness measures
- classification rule mining
- interesting patterns
- interesting rules
- pattern mining
- apriori algorithm
- associative classifiers
- concept lattice
- real world
- data sets
- positive and negative association rules
- database