Optimizing search engine revenue in sponsored search.
Yunzhang ZhuGang WangJunli YangDakan WangJun YanJian HuZheng ChenPublished in: SIGIR (2009)
Keyphrases
- sponsored search
- search engine
- online advertising
- click prediction
- click through rate
- sponsored search auctions
- click models
- web search
- user queries
- sponsored search advertising
- user experience
- search behavior
- user clicks
- information retrieval
- keywords
- budget constraints
- search queries
- keyword search
- evolutionary algorithm
- digital libraries
- search result
- web retrieval
- display advertising
- information access
- commercial search engines
- contextual advertising
- retrieval systems