The Effect of Web Page Text-Background Color Combinations on Retention and Perceived Readability, Aesthetics and Behavioral Intention.
Richard H. HallPatrick HannaPublished in: AMCIS (2003)
Keyphrases
- theory of planned behavior
- behavioral intention
- perceived usefulness
- perceived risk
- attitudes toward
- complex background
- web pages
- privacy concerns
- negative impact
- mobile services
- factors affecting
- factors that affect
- independent variables
- cost benefit
- technology adoption
- online environment
- search engine
- user satisfaction
- structural equation modeling
- positive effects
- developing countries
- social influence
- learning environment
- information quality
- computer self efficacy
- technology acceptance
- information disclosure
- statistically significant
- factors influencing
- user experience
- theoretical framework
- information systems